The Media Briefs (Part I)

Going through each of the A2 Media briefs did kind of puzzle me at first purely because there were so many tasks that were achievable for myself or as a group. However to keep the work more personal to myself for now I've chosen to talk about the two tasks in a bit of detail.

I'm going to provide some research to support my visions for how I'd like to sort perform the tasks.

Task 1 'A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• A website homepage for the band.
• A digipak for the album's release.
• a magazine advertisement for the digipak.'

The reason I find this task quite suitable for me is that there are several parts of the task that I can complete quite quickly with a good flare of my own to give to the products.

I think an overall advantage is that I could provide original music content to the music promo video and I could easily alter the music (and re-record) for the fitting of the video if necessary. So music video will be an easy feet along with working with simple ideas like cut-shots. The ability to record high definition on our phones now means that we can capture amazing shots that can easily fit in with the context of actual camera shots.

For reference to music video styles that I would like to design my video similar to.

Reference one : https://www.youtube.com/watch?v=mWnEx1HQCss

Reference two : https://www.youtube.com/watch?v=qr6dBz_8EYs

Reference three : https://www.youtube.com/watch?v=Rch4cbV0yK8

There's specific reasons for the reference to each of these videos. The first video shows just how much can be done with plain video editing, different styles of shots (like pans and wide shots). Simple vlog designed shots of people performing as a band fit in very well with the design criteria.
The second video that I've chosen shows just how much can be done with simple phone cameras because of the quality we can now get from them. I also adore the fact that they've used the lyric functionality to create a nice well edited video that is entertaining for a viewer the whole way through.
And the last video that I've chosen is purely for me to show what can be done with simple lighting effects (before the post editing) because of single flood lights and L.E.Ds for stage work.

Also I've almost always adored the digipak since it became a regular form of production for music outlets, there are so many examples that I own and would be able to base my own work upon that it would seem strange to not try my hand at designing something similar to this.

One of my favourite examples of a well designed CD digipak is Haywyre's TwoFold : Pt I.