In what ways does your media product use, develop or challenge forms and conventions of real media products?
In many ways I can actually say that the themes of my music video actually came across well in relation to the Digipak that I developed, though I think it's definitely something I could've branded on further in the video.
I thought to make my blog a little more collective I'll post my most recently finished version of the music video. Then list the references for the video underneath and explain the links and ways that it challenges the references.
The conventions from each music video listed below are really easy to spot in my video and how I use these as general design and shoot influences.
In terms of techniques that the videos use that I challenge, it'd mainly be placement techniques in terms of shots. How I've chosen to use my shots, I've used a lot more stabilised things, rather than moving shots, and I haven't used as many 'rehearsal' black & white shots.
I tried to lay off the effects and such for the video editing, I just wanted the shots to fall together into place without any post effects. This was just because, with the lighting I'd chosen, I felt that it would be too much to add layers of saturation to an already brightly lit and coloured shot.
The second music video (this also relates to a lot of conventional music videos with the band in them) stays completely set in one place and uses a lot more shots of the set pieces as a way to establish the setting.
I didn't want to do too much that developed where we were because to be honest, I think you can tell it's just a little rehearsal space, I almost like the fact that there is casual bits of paper and noticed boards dotted around the room.
In the third video, another thing that seems common of these conventional "let's video the band!" kind of videos is this idea that footage from absolutely everywhere will work.
With that being true, I still wanted stuff that was more fitted than this, I wanted some shots that showed a very personal and full on interaction with the song. hence the room shots (we ended up running the song more than four times to compile enough working video footage) and a bit of rehearsal and live footage, but it was all of the relevant song, this made editing a lot easier. And overall I think my video became way more coherent.
The first video used completely one colour lighting, and I feel it was there was too many sets of the same lights. To develop this idea I wanted to use a lot of different lights with more colour and then only use lights to brighten the areas that needed it (we did this by adding small block lights behind each member to make them more visible to the camera).
I wanted to have small essences of my second reference video in my video so I just tried out simple phone videos (since my phone is decent quality on the camera) and it turned out the shots worked really well, so in a way I didn't develop the shots too much, though I continued to try and crop different areas of these shots and use balance focus' to make the shots more prominent on different members.
One thing that I wanted my video to feel more consistent with is the idea of being visually interesting with live performance, I asked for no audience shots and hardly any friends in the video, sounding rather harsh, but I wanted the video to be completely personal and so I tried making sure that all the shots were developed more with this in mind.
Things I would like to change for the final version
I would like to alter the visual at some points because it turns out the over excessive lights have actually caused a slight saturation complication to the footage, a simple over dub in Adobe After Effects will completely remove the problem and will make the shots more professional.
I'd like to create some simple social links as outro pieces, maybe to dub over other rehearsal footage. And I'd like to create an introduction the video that could add more value, I'm thinking maybe a quote from someone that means a lot to the band members, then the title of the song performed in the video.
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Personally over all at this stage, everything else that I could be doing is just extra design influences by public feedback. But I loved how this version of the video turned out overall and I actually adore the visual quality, all the shots came out personal because it was clear the song was being performed, each different shot had an element of us enjoying ourselves while playing the track. I'm in love with how well the lighting actually added to the atmosphere of the shots and I think it shows in a way how small and intimate the areas were where we performed. I'm super glad with this version and I think from here on out everything else is just going to be changes based on other personal and professional post-production opinions.
For a major assesment which fully shows all of my reference style models in a way that shows how well/not well I managed to achieve my aims that I set out to achieve in the first place. Which helped me assess how well I worked creating this video, go to this previous blog link where you can find a full presentation with comparison shots. http://oa2mediajasonsmith.blogspot.co.uk/2015/05/idea-stems.html
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