I think when you see the whole package as a development next to one another it's really useful. It opens up gateways for new designs as well, and other music videos that are perhaps more influenced by the art and aestethic of the digipak and poster features.
The band said that they didn't want themselves to ever be taken too seriously, there still needed to be a hint of plainness about them. So the text under the band members names has small, funny descriptions and the images of them in the banner photo are simple lighting effected live photos.
I would've liked my video to be a bit more intertwined with the design of the digipak and branding, but that being said, I think the glow lighting and shadow styles actually flow into the idea that the music video presents. As I said earlier about developing some social media ideas into the products, I would use the same font styles as the digipak and probably open the video with the F.O.M logo. The circular logo would be very fitting to transition in the intro and outro of the video as a transparent .png file.
The idea of just having instruments lying around ties in with the idea of having very few instruments with the band. The presentation of lots of lighting with little amount of props is something deliberate.
I would've liked to attach more floral designs from the album cover into the video but with the amount of lighting I think it probably would've caused too much distraction. However the combination of the more modern aestethic with the colourful lighting makes a nice warm contrast that fits in with the idea of the branding that is memorable to the band. Also I think it's effective the way the lighting is used to spotlight the features of the band, the same way I use the lighting in the banner photo to excentuate the points I need to.
I think it would've been more effective if I'd have continued a colour scheme throughout the artwork and the music video however overall I'm happy with how each indvidual products turned out.
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