Question 3 - Evaluation

What have you learned from your audience feedback?
I actually found it really useful compared to my AS feedback, the social audience and group around the band were really helpful and direct with what they think should be done!

I even got really great feedback from the bands photographer and the bands event promoters in ways to alter each task piece during the work in progress stages and make a close to perfect final piece (aside from the changes I spoke about earlier).

The feedback from the band themselves was to stop being so over the top with lighting effects, things needed to be simpler, and have close to no images of them or none at all. They wanted the music to be represented by an image slate so people will go and listen to the music.

Personal quotes that really helped shaped my work were from close friends and event promoters overall. Purely because the promoters know what work best inside that industry of acoustic rock music and developing show posters for similar kind of bands. Other than that I think my close friends knew more about myself and the bands kind of music that helped to shape the direction of the graphic work.

This is the work I sent over to one of my friends and posted the same images across my social networks (facebook to the left).

Here are some comments that I found particulary useful (I screenshotted them just for re-affirming)...

You can easily see from the first version of the image (Seen on the left here) how we came to arrive at the final version (shown below). I drew the conclusion of changing the image colour because my friend Sean who is also one of the band members wanted a more plain visual that didn't hint towards other musical genres. Over complexity like in the image to the left tends to imply the likes of electronic music and dance music.

Even with the extra floral designs it didn't help towards the design since it was still juxtaposed by the blue coloured shapes with transparent gradients.





After we changed the colours, I then spoke again with the whole band and we decided that the over the top floral designs had to be removed but we still needed the complexity that was there before, we achieved this 'professional' outlook by forcing a darker drop shadow on the logo and the inner circle to make a stronger image. Lastly we decided to re-apply the floral design but with a new lighting layer that allowed the green and pink colours of the flower to show through.

You can see in the above version of the logo how I altered it after gaining feedback from our our promoter about what would be a more professional overlook of the whole digipak and what would make for a more prominent poster.

We both agreed that working a darker atmosphere into the digipak artwork would add for more complexity to the full logo and still allow room for the general design of props and the lighting designs. After changing the first logo design I kind of had an inkling of where to go with all the future pieces for the digipak and the only thing I actually ended up changing was the lighting design and placement of the lighting shards on the tracklist (back cover).